We make emergingsports bettable.
The data infrastructure powering alternative sports into the betting mainstream. From bare-knuckle fighting to Formula Drift -- one API, real-time odds, every league.
Grow Your League
Official data infrastructure, sportsbook distribution, and fan engagement tools — built for alternative sports leagues.
Build on Our Data
APIs, SDKs, and managed data feeds for media companies, sportsbooks, developers, and fan platforms.
Built for Every Stakeholder
Whether you run a league, produce events, or invest in emerging markets -- we have infrastructure for you.
From First Whistle
to First Bet
You run the league. We handle everything a sportsbook needs to list you -- data ingestion, normalization, odds distribution, and market creation. Your events go live across 14+ books. You earn from handle.
- Real-time data ingestion and normalization pipeline
- Sportsbook distribution across 14+ global books
- Betting odds creation and market-making integration
- Revenue share model -- no upfront cost, we grow when you grow
29+ leagues trust us with their data.
Built by people who live
and breathe alt sports.
Joe Dunnigan
Founder & CEO
Visionary leader building the data infrastructure for the next era of sports betting.
Todd Ballard
Co-Founder, President & CGO
Scaling growth and strategic partnerships across the alt sports ecosystem.
Michael Jordan
Co-Founder & CPO
Shaping the product vision and translating market needs into data products.
Tom Chapman
CFO / COO
Overseeing financial strategy and operational excellence.
Andy Straight
VP, Partner Marketing
Connecting sportsbooks and media platforms to the alt sports data ecosystem.
Ant De Rosa
Head of Trading
Managing trading operations and odds integrity across 29+ leagues.
Neale Deeley
Senior Advisor
Decades of experience in sports and betting technology.
Walker McBride
Strategic Advisor
Bridging traditional sports infrastructure with emerging alt sports opportunities.
Stay in the game.
Alt sports betting intel, league breakdowns, market trends, and the data that powers it all.
Let's get your sport on the board.
League looking for distribution? Investor looking for the data? Media partner looking for odds? We want to hear from you.